10MinHeartChallenge to residents of Meru
To complement the Tour de Meru, the residents of Meru will also get the chance to participate in a #10MinHeartChallenge to secure three additional AED’s that will be donated to the Meru County Red Cross. The challenge is to pedal and achieve the required kilometers for Philips to provide up to a maximum of three (3) AED’s to the Meru County Red Cross.
The challenge will take place on Friday, 6 April 2018, at the Meru Polytechnic grounds, where residents of Meru are challenged to cycle 687km’s in 4 hours. The challenge will consist of three bikes – so each bike would need to complete 229km within 4 hours to claim one AED.
“While the need for ‘sick care’ will undoubtedly remain critical in the years ahead, I believe that a greater focus on the preventive aspects of care can assist in bringing down the amount of sick care required at local, regional and national levels,” says Westerink. “Driven by this belief, we are aiming to engage at least 1000 youth on the role of healthy eating and regular exercise to drive down future incidences of heart disease with the phase II (two) of the campaign.”
As part of this drive, the Red Cross and Philips teams will also demonstrate how to use the AEDs and perform CPR at the stationary bike challenge, to ensure they empower the community to save lives.
The Kenya Cardiac Society (KCS) indicate that NCDs account for 30% of the number of deaths in Kenya, 13.2% of these are cardiac diseases. This highlights the need for a far greater discussion around the state of cardiac health in Kenya.
Alongside the Tour de Meru challenge, KCS, HACK (Heart Attack Concern Kenya), Philips and other strategic stakeholders will come together to discuss long-term solutions to address the rising incidence of cardiovascular diseases (CVDs) in Kenya; the changes required to improve cardiac health of citizens; and healthcare preparedness including positioning public access defibrillation.
But the serious conversation will not be limited to the closed group of influential stakeholders; following the completion of the Tour de Meru, comedian Daniel "Churchill" Ndambuki will put Kenya’s heartbeat under the spotlight on The Churchill Show. Churchill, MC Jesse, the Kenya Red Cross and Philips will explore healthy lifestyles and cardiac health in a real and relatable discussion for a special edition of the show that will be shot and broadcast from the Meru Polytechnic grounds on 6 April 2018.
Why ride for AEDS?
SCA occurs when the electrical system of the heart becomes chaotic, causing it to stop beating effectively. Lacking proper blood flow, the person becomes unresponsive and stops breathing normally. What many don’t know is that the CPR alone cannot help in the case of a SCA as it cannot restore a normal heart rhythm. A shock from a defibrillator is the most effective way to restore the heart’s normal pumping rhythm.